Greenley, Gordon E: search on Z-Library

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1

A model of strategy decision making

Dr Gordon E. Greenley

Journal:

Strategic Change

Year:

1993

Language:

english

File:

PDF, 657 KB

english, 1993

2

The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation

Broderick, Amanda J, Greenley, Gordon E, Mueller, Rene Dentiste

Journal:

Journal of International Business Studies

Year:

2007

Language:

english

File:

PDF, 182 KB

english, 2007

3

Market-focused Resources, Competitive Positioning and Firm Performance

Hooley, Graham, Greenley, Gordon, Fahy, John, Cadogan, John

Journal:

Journal of Marketing Management

Year:

2001

Language:

english

File:

PDF, 178 KB

english, 2001

4

An Understanding of Marketing Strategy

Greenley, Gordon E.

Journal:

European Journal of Marketing

Year:

1989

File:

PDF, 857 KB

1989

5

Strategic planning and company performance: An appraisal of the empirical evidence

Greenley, Gordon E.

Journal:

Scandinavian Journal of Management

Year:

1994

Language:

english

File:

PDF, 1.18 MB

english, 1994

6

Does strategic planning improve company performance?

Gordon E. Greenley

Journal:

Long Range Planning

Year:

1986

Language:

english

File:

PDF, 1.15 MB

english, 1986

7

Perceptions of marketing strategy and strategic marketing in UK companies

Greenley, Gordon E.

Journal:

Journal of Strategic Marketing

Year:

1993

Language:

english

File:

PDF, 1.16 MB

english, 1993

8

Strategic planning and performance: Extending the debate

John M. Rudd, Gordon E. Greenley, Amanda T. Beatson, Ian N. Lings

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 359 KB

english, 2008

9

Consumers' Emotional Responses to Service Environments

Gordon R Foxall, Gordon E Greenley

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 162 KB

english, 1999

10

Problems in Marketing Services: The Case of Incoming Tourism

Greenley, Gordon E., Matcham, Alan S.

Journal:

European Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 344 KB

english, 1983

11

Management processes in marketing planning

Greenley, Gordon, Hooley, Graham, Saunders, John

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 290 KB

english, 2004

12

Consequences of high and low adaptive capability in UK companies

Oktemgil, Mehmet, Greenley, Gordon

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 87 KB

english, 1997

13

An Overview of Marketing Planning in UK Manufacturing Companies

Greenley, Gordon E.

Journal:

European Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 394 KB

english, 1982

14

A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies

Greenley, Gordon E., Bayus, Barry L.

Journal:

European Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 182 KB

english, 1994

15

A Comparative Study of Operational Marketing Practices among British Department Stores and Supermarkets

Greenley, Gordon E., Shipley, David

Journal:

European Journal of Marketing

Year:

1992

File:

PDF, 886 KB

1992

16

The performance impact of marketing resources

Graham J. Hooley, Gordon E. Greenley, John W. Cadogan, John Fahy

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 246 KB

english, 2005

17

The Behavioural Homogeneity Evaluation Framework: Multi-Level Evaluations of Consumer Involvement in International Segmentation

Amanda J. Broderick, Gordon E. Greenley and Rene Dentiste Mueller

Journal:

Journal of International Business Studies

Year:

2007

Language:

english

File:

PDF, 2.25 MB

english, 2007

18

Market Orientation and Company Performance: Empirical Evidence From UK Companies

Gordon E. Greenley

Journal:

British Journal of Management

Year:

1995

Language:

english

File:

PDF, 1.08 MB

english, 1995

19

Where marketing planning fails

Gordon E. Greenley

Journal:

Long Range Planning

Year:

1983

Language:

english

File:

PDF, 1.17 MB

english, 1983

20

FORMS OF MARKET ORIENTATION IN UK COMPANIES

Gordon E. Greenley

Journal:

Journal of Management Studies

Year:

1995

Language:

english

File:

PDF, 1.11 MB

english, 1995

21

The logic of strategic marketing planning: A comment

Greenley, Gordon E.

Journal:

Journal of Marketing Management

Year:

1989

Language:

english

File:

PDF, 263 KB

english, 1989

22

Strategic planning differences among different multiple stakeholder orientation profiles

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J., Rudd, John M.

Journal:

Journal of Strategic Marketing

Year:

2004

Language:

english

File:

PDF, 123 KB

english, 2004

23

What makes a good article? Generating an insightful manuscript

Lee, Nick, Greenley, Gordon

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 135 KB

english, 2009

24

Integrating contemporary strategic management perspectives

David W. Cravens, Gordon Greenley, Nigel F. Piercy, Stanley Slater

Journal:

Long Range Planning

Year:

1997

Language:

english

File:

PDF, 2.49 MB

english, 1997

25

Antecedents to strategic flexibility

Combe, Ian, Combe, Ian A., Rudd, John M., Leeflang, Peter S.H., Greenley, Gordon E.

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 387 KB

english, 2012

26

Marketing Orientation in the Service of Incoming Tourism

Greenley, Gordon E., Matcham, Alan S.

Journal:

European Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 349 KB

english, 1986

27

What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

John Fahy, Graham Hooley, Gordon Greenley, John Cadogan

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 82 KB

english, 2006

28

Tactical product decisions

Gordon E. Greenley

Journal:

Industrial Marketing Management

Year:

1983

Language:

english

File:

PDF, 615 KB

english, 1983

29

An Investigation of Modulator Effects on Alignment Skill

Gordon E Greenley, Mehmet Oktemgil

Journal:

Journal of Business Research

Year:

1997

Language:

english

File:

PDF, 339 KB

english, 1997

30

Consumer and nonconsumer stakeholder orientation in U.K. companies

Gordon E. Greenley, Gordon R. Foxall

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 1.20 MB

english, 1996

31

Brief reflections

Lee, Nick, Greenley, Gordon

Journal:

European Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 39 KB

english, 2010

32

Marketing planning decision making in UK and us companies: An empirical comparative study

Greenley, Gordon E., Bayus, Barry L.

Journal:

Journal of Marketing Management

Year:

1993

Language:

english

File:

PDF, 1.19 MB

english, 1993

33

The primacy of theory

Lee, Nick, Greenley, Gordon

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 55 KB

english, 2008

34

Being a successful and valuable peer reviewer

Lee, Nick, Greenley, Gordon

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 148 KB

english, 2009

35

Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation

Broderick, Amanda J., Mueller, Rene D., Greenley, Gordon E.

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2006

Language:

english

File:

PDF, 341 KB

english, 2006

36

Internal market orientation and market‐oriented behaviours

Lings, Ian N., Greenley, Gordon E.

Journal:

Journal of Service Management

Year:

2010

Language:

english

File:

PDF, 133 KB

english, 2010

37

An Exposition of Empirical Research into Marketing Planning

Greenley, Gordon E.

Journal:

Journal of Marketing Management

Year:

1987

Language:

english

File:

PDF, 1.04 MB

english, 1987

38

The resource underpinnings of competitive positions

Hooley, Graham, Greenley, Gordon

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 347 KB

english, 2005

39

Marketing planning processes in UK and US companies

Greenley, Gordon E., Bayus, Barry L.

Journal:

Journal of Strategic Marketing

Year:

1994

Language:

english

File:

PDF, 942 KB

english, 1994

40

The relationship of strategic and marketing plans

Gordon E. Greenley

Journal:

European Journal of Operational Research

Year:

1986

Language:

english

File:

PDF, 603 KB

english, 1986

41

Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Gordon E. Greenley, Graham J. Hooley, John M. Rudd

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 139 KB

english, 2005

42

Capabilities for strategic flexibility: a cognitive content framework

Combe, Ian A., Greenley, Gordon E.

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 127 KB

english, 2004

43

The primacy of data ?

Lee, Nick, Greenley, Gordon

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 48 KB

english, 2008

44

The Interface of Strategic and Marketing Plans

Greenley, Gordon E.

Journal:

Journal of General Management

Year:

1986

Language:

english

File:

PDF, 348 KB

english, 1986

45

Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance

Gordon E. Greenley, Gordon R. Foxall

Journal:

Journal of Management Studies

Year:

1997

Language:

english

File:

PDF, 249 KB

english, 1997

46

A comment on: The commodification of marketing knowledge

Greenley, Gordon

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 360 KB

english, 1995

47

JMM Special Issue Marketing: A History of the Next Decade

Hooley, Graham, Greenley, Gordon, Wong, Veronica

Journal:

Journal of Marketing Management

Year:

2003

Language:

english

File:

PDF, 431 KB

english, 2003

48

The impact of internal and external market orientations on firm performance

Lings, Ian N., Greenley, Gordon E.

Journal:

Journal of Strategic Marketing

Year:

2009

Language:

english

File:

PDF, 289 KB

english, 2009

49

An Overview of Marketing Planning in UK Service Companies

Greenley, Gordon E.

Journal:

Marketing Intelligence & Planning

Year:

1983

Language:

english

File:

PDF, 441 KB

english, 1983

50

A development of the domain of marketing planning

Greenley, Gordon E., Oktemgil, Mehmet

Journal:

Journal of Marketing Management

Year:

1996

Language:

english

File:

PDF, 1.60 MB

english, 1996

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